"It is incredible that now, when the threat of the cornavirus epidemic is making people in their sixties feel marginalised, last year's LNK TV show "The Voice of Lithuania. Seniors" was the very thing that invited older people out of the shadows of their homes and onto the big stage," says Jurgis Jefremovas, LNK's Programme Director, welcoming the news of the exclusive award given to the LNK music project.
The show "Voice of Lithuania. Seniors" was awarded the prize "The best age - my age" for breaking TV stereotypes about older people. The first season of the show was broadcast by LNK in 2019, inviting participants aged 60 and over to register.
The Best Age is My Age Award recognises initiatives that encourage people to realise their potential and achieve their goals at work, in their leisure time or in social activities, despite stereotypes about young or old, and for their contribution to uniting generations of people of different ages.
The seventh National Equality and Diversity Awards were handed out on Thursday at the Palace of the Grand Dukes. The awards, known as the Oscars of human rights, were presented to the most outstanding individuals and organisations in this field in 2019.
"I share this award with the entire team that filmed this exceptional project in the summer of 2019. Thank you to the project participants, the seniors, for encouraging me not to be afraid of old age, or even to look forward to it. The best time to live is always now", says Gediminas Jaunius, CEO of ELITAZ, the company that produced the project.
The awards are organised by the Office of the Equal Opportunities Ombudsman in cooperation with the National Equality and Diversity Forum. The winners are selected by a combination of votes from the public and a panel of experts.
This is the second Voice of Lithuania award after a successful 2019-2020 season. "Voice of Lithuania. Children" was awarded the title of the best entertainment programme in the Lithuanian Radio and Television Commission's competition "Pragiedruliai".