In autumn, LNK will launch a new music project "LNK Challenge. New Hit", where for the first time the big stage is opened to songwriters instead of performers. The 60 songwriters who have accepted the challenge will not only compete for the main prize of EUR 20 000, but will also have the unique opportunity to work with some of the country's most famous music names.
Today, ELITAZ, the creators of the project, reveal who is joining the two production teams. Stano and Deivydas Zvonkus are on one side of the creative camp. Two charismatic creators with countless songs on the charts.
On the other - singer, songwriter and vocal mentor Giedrė Kilčiauskienė and one of the most promising producers of the younger generation, Faustas Venckus, who have been working together successfully for many years. These well-known music professionals will not only help the participants to improve their songs, but will also compete to see which team's hits will make it to the next stage of the project.
"Creativity is, in principle, the most beautiful quality a human being can have. I remember I once had a choir in a women's prison and the women who were in the choir said unequivocally that this experience was the brightest thing they had ever seen in their lives. I also have a lot of the biggest corporate boards in the country who come to my studio and want to create something special for events - you can also see in their faces how the music and the whole creative process touches people, how they open up and relax. I'm very excited about this project in principle, and this initiative to bring creators together is very unexpected for me. People often create just for themselves and really underestimate themselves, not thinking that their work can be interesting to someone else. I have often listened to works that have been in drawers for a long time and discovered new talents. I believe that we will discover more than a few of them in this project", says Stano.
"Each new generation brings its own unique worldview and new quality to Lithuanian popular music. I look forward to being surprised, shocked, and jaw-dropping by young people.
I want to hear something that will make me go "Wow, for the first time in my life I'm feeling this kind of admiration!"
As Stano and I have long lost the ability to surprise each other, we hope that the participants of this project will do it. Let's go, creatives! Get me out of the way!", Deivydas Zvonkus enthusiastically addresses the future participants of the project.
Meanwhile, Giedrė Kilčiauskienė, who has already made three solo albums with Faustus Venckus, is delighted to have the opportunity to work in the same team in this project as well: 'I believe that among the songwriters there will be some who are interested in the originality of the music, the story of the lyrics, and the emotional depth. If someone just needs rhyming words and a naive melody that they heard somewhere, artificial intelligence can create that perfectly. And of course, it can become a hit. But for me, music is still a curiosity. I look forward to working with new talents to bring the audience the true and wide range of emotions that can be found in their songs."

"We will try to hear something that has never been heard before, neither in Lithuania nor in the whole world. I want to find a song that will really captivate the whole of Lithuania. It doesn't matter what stage the song is at - whether it has a clear melody but not yet developed lyrics or vice versa - I will try to find that magic. Something has to enchant and enchant. The most important thing is that the creator is confident in what he is doing and it doesn't matter what his musical genre is - it's just a tool for him to express himself," says producer Faustas Venckus, who has worked with such names as Jazzu, Gebrasy, Vidas Bareikis and many others.
The first auditions have already started, while TV viewers will be able to see the new project on their screens already this autumn in the new LNK season.






