Eiti prie turinio 
Filming has wrapped up at the Rūdninkai military training ground for the new original reality game show „Vėliava“ (Eng. The Flag), in which the logic of video games is transferred to the real world. Filmed at Lithuanian Army training grounds, the project will be the world’s first season of this format. The reality game, commissioned by „Telia,“ was conceived by the Lithuanian production company „Elitaz“ in collaboration with the British production company „Black Book Media,“ and its global debut will take place this fall in Lithuania—exclusively on „Telia Play.“.
„Vėliava“ is a gamified reality show in which participants compete for a prize of 50,000 euros. The creators of the format were inspired by the logic of tactical video games, but all decisions and their consequences take place in the real world. Divided into teams, the participants will compete against each other by completing challenges that require not only physical endurance but also strategic thinking, leadership, and the ability to operate under conditions of uncertainty.
According to the creators of the reality game, the collaboration with the Lithuanian Armed Forces lends the project a unique sense of authenticity. The military opened its facilities for filming, provided opportunities to explore the contemporary military environment and modern military equipment and technology, and assigned professional instructors who shared their expertise.
„Today, viewers have access to the best content from around the world, so local content must not just be in Lithuanian—it must be exceptional. This isn’t just entertainment and a reality show—it’s also an opportunity to contribute to a mission that’s important to society: strengthening defense readiness and fostering pride in our armed forces. “I hope that this format, which originated in Lithuania, will also capture the interest of audiences beyond our country’s borders,” says G. Kaminskaitė-Salters.
„Vėliava“ is one of the most ambitious projects featuring original Lithuanian content that Lithuanian audiences will see this year. According to Gediminas Jaunius, a producer at „Elitaz“ and one of the creators of this reality game show, the project reflects viewers’ growing demand for content that not only engages them but also allows them to experience what remains unseen by many.
„Together with Telia Play, we are continuing the trend of high-quality reality projects that began with the series *Tiltas*, and we are presenting a new original project—the reality game *Vėliava*. Developed in collaboration with the Lithuanian Armed Forces, our partners, and the creative team, the format garnered exceptional interest last year at „MIPCOM,“ one of the world’s largest television industry events. This year, we will present the completed project to the world at the event. This gives us double cause for pride—I have no doubt that for Lithuanian viewers, „Vėliava“ will become not only an exceptional television event but also a powerful symbol of the unity of our country and its people. And the format itself will serve as a kind of standard-bearer for Lithuania on the international stage,„ says G. Jaunius.
„Vėliava“ will be available to viewers this fall exclusively on „Telia Play.“.
