One of the most ambitious reality TV projects ever created in Lithuania and a new, original Lithuanian format, which we at „Telia Play“ and „Black Book Media,“ we began developing well before the first camera was set up at the military training ground.
16 players. Two camps. One flag. And a 50,000-euro prize.
In this 12-episode reality game show, physical and psychological challenges will clash with strategy, relationships, leadership, and trust. However, simply being the strongest won’t be enough here, because a single decision can change the fate of the entire team. In this game, things certainly won’t always be what they seem. Victories will grant advantages. Mistakes will have painful consequences. And giving in to temptation may come at a high price.
In developing „VĖLIAVA,“ we worked closely with the Lithuanian Armed Forces. Together with their experts, we developed a training program, unique missions, and challenges, and professional soldiers from various fields joined the project’s development. Real military equipment, weapons, and the soldiers’ actual experiences became an integral part of the game. We wanted participants to get a sense, even if only briefly, of what a soldier’s daily life is like, and for viewers to get to know the people whose profession is to defend our country a little better.”.
Today, when social unity and the willingness to defend our country are more important than ever, we believe that „VĖLIAVA“ can be more than just entertainment. We want this project not only to engage viewers but also to foster a better understanding of the military profession and instill pride in our country and in those who are ready to defend it.
The first three seasons of „VĖLIAVA“ are now available on „Telia Play.“.
The game begins.
