World-renowned game "Conquer the Floor" to be broadcast in Lithuania

The Floor, one of the most ambitious TV projects in the history of the Baltic States, will officially be produced for all three Baltic countries - Latvia, Estonia and Lithuania.

ELITAZ, the creative house responsible for the production of this international format developed by Talpa Studios in the Baltic region, previously announced the development of this format for Latvian and Estonian audiences. The first filming with Estonian players has already been completed, and today it is officially announced that the new season of the adapted entertainment game "Conquer The Floor" will be available to TV3 viewers in Lithuania.

Filming with Lithuanian players will start this autumn in Tallinn, together with a professional team from Lithuania, Latvia and Estonia. This ELITAZ production centre has become the third in the world to produce The Floor format.

"Together with Talpa Studios, we have established The Floor production centre in the Baltic States. This is a huge accolade for our team of professionals and a step that we hope will consolidate the fact that Lithuania, Latvia and Estonia can work together to produce the highest level of entertainment content. We are delighted to be partnering with both TV3 Group and our long-standing partners Talpa Studios," says Gediminas Jaunius, ELITAZ Chief Producer.

"The Floor is a game format developed in the Netherlands that has become a global phenomenon in record time. First launched in the Netherlands in 2023, this suspenseful news game has already captivated audiences in more than 20 countries, including the US, Germany, France and Australia.

"The arrival of this game in all three Baltic countries marks another important milestone in The Floor's global journey. With ELITAZ's solid production experience and TV3's strong platform, we are proud to bring this dynamic format to a new audience - directly from our new Baltic production centre," says Sebastian van Barneveld, Head of Global Development at Talpa Studios.

"The Floor is all about strategic knowledge warfare. More than 30 players take part in an interactive playing field where every answer can change the course of the game. Participants choose the knowledge category they know best, challenge their 'neighbour' and try to answer the visually illustrated questions faster and more accurately. The winner takes over the opponent's box. The goal is to conquer the entire 'floor' of the game, step by step, and win an impressive cash prize of €10,000.