ELITAZ produces "The Floor" for Latvian TV3

ELITAZ will produce the game show "The Floor: Take the Field", which will soon be broadcast on TV3 Latvia. It is a dynamic, suspenseful news game that has become one of the most talked-about TV formats in the world over the years and has already won several prestigious international awards.

"The Floor game show is a modern, engaging and audience-pleasing way to test your knowledge. We are delighted to announce that one of the world's most popular TV projects will reach the Latvian audience. Therefore, we invite everyone to register and test themselves in this addictive challenge," says Elīna Jēkabsone, TV3 Group Programme Director.

Latvia becomes the 24th country to adapt this popular Dutch format. It is a game where anyone with knowledge in different fields and quick reactions can win. The winner of the game receives an impressive cash prize.

The original format has 100 players, while the Latvian version has 35 players competing for victory. Each player chooses his or her own category of knowledge, from "famous athletes" to "Latvian actors" or "flags". The game starts with one participant choosing a neighbour and challenging him/her in the chosen category. The questions are illustrated with images - the winner is the one who recognises what is depicted most quickly and accurately. The winner takes over the opponent's box on the game grid and the loser withdraws. The aim is to conquer the entire playing field step by step. The last remaining player is the winner and wins the main prize.

The adaptation of the show for Latvia is being developed by ELITAZ Creative House, one of the most successful TV producers in the Baltic States.

"The Floor's arrival in Latvia is another important step in our journey to bring the highest level of entertainment content to the Baltic region. In a dedicated production centre, ELITAZ's international team of professionals from the three Baltic States will aim to raise the bar for format production in our region. We are proud of the trust of our partners Talpa and sincerely appreciate the cooperation with TV3 Latvia to bring this global phenomenon to local audiences.", says Gediminas Jaunius, ELITAZ Chief Producer.

"The Floor project was first launched in the Netherlands in 2023 and became an instant global hit. The format has now been successfully adapted in more than 20 countries, including the USA, Germany, France, Australia, Estonia and others.

"Latvia marks another important milestone in The Floor's global journey. With ELITAZ's solid production experience and TV3 Latvia's strong platform, we are proud to bring this dynamic format to a new audience - directly from our new Baltic production centre," adds Sebastian van Barneveld, Global Head of Development at Talpa Studios.

Filming will start this autumn, and the Latvian public is already invited to sign up and become part of one of the most exciting games in Latvian history: tv3.lv/apply