Eiti prie turinio 
The fast-paced and thrilling game show The Floor – valluta võidupõrand, which has rapidly taken over millions of TV screens around the world, is coming to Estonia on TV3.
The most spectacular TV show format of 2025, “The Floor”, has captured the hearts of millions and received some of the world’s most prestigious television awards in just two years. Now, it’s landing on Estonian screens this autumn, making Estonia the 23rd country to welcome the game show, originally created in the Netherlands.
The international phenomenon will be hosted in Estonia by Roald Johannson. “This is a game where anyone can win, but broad general knowledge and expertise in your own category make all the difference. React fast, and you could walk away with a serious cash prize”, said Johannson. “Apply now at: www.tv3.ee"
Olle Mirme, Programme Director of TV3 Group Estonia, said that “The Floor” is much more than any traditional quiz show. “Immense excitement, interactivity, fast-paced game dynamics, and of course, a major weekly cash prize – these are just a few of the keywords that make this show unique. The duel questions are based on pictures, adding surprise, suspense, and joy to the game,” Mirme explained. “It’s a TV battle that’s a pleasure to watch and easy to play along with at home,” he added.
The new game show will be produced in Estonia by ELITAZ, a creative house that has expanded its presence in the Baltics.
Gediminas Jaunius, Founder of Creative House ELITAZ: “The Floor” marks an exciting new chapter for ELITAZ as we officially expand into the Estonian market. We’re thrilled to collaborate with TV3 and Talpa Studios on a format that pushes the boundaries of entertainment – blending strategy, emotion, and unpredictability. We look forward to bringing our creative energy and production expertise to Estonian TV industry, starting with this incredible launch.”
Sebastian van Barneveld, Director Global Distribution at Talpa Studios: “We’re delighted to welcome Estonia as the 23rd country to join “The Floor”. It’s great to see the first outlines of our envisioned Baltic hub taking shape, thanks to our strong partnership with ELITAZ and TV3.”
About The Floor:
In The Floor, 100 quiz fanatics face off in quiz duels on a giant LED floor divided into one hundred equal squares, each representing its own field of knowledge. The goal is to conquer the entire floor and take home a huge cash prize. The rules are simple. A random contestant challenges an adjoining opponent in a quiz duel. They play against each other in the category of the opponent's square. Categories range from ‘famous athletes’, ‘Estonian actors’, ‘mammals’ or ‘fashion brands’. The questions are visually supported by photographs. The winner of a duel conquers his opponent's square, gaining more ground - the loser leaves the game. The further the game progresses, the more exciting the duels become and the higher the stakes. After eight episodes, who will be the last person standing on The Floor, winning that major cash prize?
