Eiti prie turinio 
Last year was special. ELITAZ Creative House celebrated its 20th anniversary. Instead of celebrating loudly, we chose to celebrate through growth - by creating more and spending more time on sets than at parties. That decision shaped the year. And it showed in our people. We didn’t lose a single talent in 2025. On the contrary, we grew stronger, welcoming 7 outstanding professionals to our TV and events family. This team strength became the foundation for everything that followed.
Key highlights from 2025:
✔️ We opened 2025 with a powerful The Voice of Lithuania Final, marking 12 years of the format in Lithuania (ITV Studios). Live on LNK.
✔️ February highlight - KMT Grand Break Show with Lilu and Innomine. Live on LRT. Basketball season continued with the LKL GALA Awards in November. Live on BTV.
✔️ Spring started with the launch of the new Gradiali leisure and pool space in Palanga, featuring innovative experiences, a gathering of famous Lithuanian personalities, and the country’s longest stationary poolside screen.
✔️ Summer milestone - ELITAZ EESTI: our first international production hub in Tallinn together with Talpa Studios. The Floor: 84 episodes produced for Estonia (60), Latvia (12) and Lithuania (12).
✔️ M1 Music Awards - a new national music awards format created through a strategic partnership with 15min Group and M1 Radio. Audience-driven voting, AGATA-based nominations and live performances. 714,000 viewers, 38.7% audience share — the most-watched entertainment show of the 2025 season in Lithuania. Live on LNK.
✔️ NAUJAS HITAS - an ELITAZ ORIGINAL format opening TV doors to songwriters. For the first time in Lithuanian TV history, representatives of four competing radio stations evaluated new songs together and immediately aired the strongest ones.15 episodes aired in LNK’s autumn season. The format will be distributed globally as HIT HUNTERS.
✔️ We revived the children’s awards tradition — Vaikų mylimiausi, together with Kake Make / Nelly Jelly and TV3, this year hosted in Klaipėda’s Švyturio Arena with a sold-out audience. Live on TV3.
✔️ End of the Year highlighted documentaries, biographies, and notable cultural events: – Rosita. Life as a Sudden Death and a Slow Resurrection ELITAZ’s first book, authored by Elvyra Kučinskaitė, inspired by Rosita Čivilytė, one of Lithuania’s most iconic singers who shaped the entire Lithuanian music scene. – They Call Her Diva - a documentary about Rosita Čivilytė. Now available on LRT’s EPIKA platform. – My Own World - a documentary about Kristina Sabaliauskaitė, a world‑renowned author from Lithuania, created for Telia Play together with Rytis Zemkauskas. Premiered in December 2025, reached fantastic results, and is still available on Telia Play. – HERO Business Center grand opening in Vilnius, featuring performances, artistic installations, and the World Press Photo Exhibition, celebrating 70 years of visual storytelling.
✔️ We closed 2025 with our traditional Christmas Play Sound concert at the Vilnius Christmas tree - this time with Donatas Montvydas. The 4th concert in the series, all available on Telia Play.
Beyond these highlights, many projects remain behind the scenes - events delivered and ideas planted that will bloom this year.
We’re proud of everyone at ELITAZ and grateful for the dedication and results delivered last year. We also thank our partners - quality often requires patience and precision from both sides.
Here’s to a strong, creative and meaningful 2026.
